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pure abundance™ volumizing shampoo

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$120.00
$36.00
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Size: 33.8 fl oz/1 liter
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pure abundance™ volumizing shampoo

Your hair reaches new heights with this lightweight volumizing shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous*.

• 3X shinier hair*
• Reduces breakage by 85%**

SUITABLE FOR
• Formulated for fine hair
• Safe for color-treated hair

AROMA
Featuring Aveda’s own Pure-Fume aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumizing blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.

• 95% naturally derived***
• Silicone free
• Vegan
• Leaping Bunny Approved

*When using Pure Abundance Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

Volumizing shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.

HOW TO USE
Massage Pure Abundance Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.

REGIMEN
Step 01: Purify with Pure Abundance Volumizing Shampoo

Step 02: Volumize with Pure Abundance Volumizing Conditioning Rinse

Step 03: Protect with Pure Abundance Volumizing Style-Prep

Step 04: Style with Abundant Blowout
pure abundance™ volumizing shampoo

pure abundance™ volumizing shampoo

$120.00 $36.00

pure abundance™ volumizing shampoo

$120.00 $36.00
Size: 33.8 fl oz/1 liter

Thoughtfully made

Vegan formulas, carefully selected ingredients, and no compromises. Good for your hair. Kind to the planet.

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